Car screens and synthesisers

renaissance chambara
6 min readMay 21, 2024

The current debate over car screens / car as computer design reminded me a lot of the journey that synthesisers have gone through.

I went down this train of thought on car screens thanks to a LinkedIn post by Nic Roope, reacting to an article published in Car Design News in praise of push buttons.

There is a view in car circles that the reliance on screens to mediate so many of the functions of a car can be a bad thing. I can understand it. For enthusiasts driving a car is still a very analogue experience including the haptics of direct steering connectivity and a manual gearbox.

I would be remiss if I didn’t share the opinion of Doug DeMuro who argued the case for screens in terms of two reasons:

  • Costs. Buttons cost more money and there would be the associated connectors. Modern vehicles offer such a range of controls, that doing them in buttons rather than soft buttons and car screens would be cost and space prohibitive.
  • Technological momentum. DeMuro essentially articulates a position similar to Kevin Kelly’s concept of the…

--

--

renaissance chambara

Creative strategy, brand, integrated. 🌐 - LDN | HKG | PUS 🇮🇪🇪🇺 More at https://bit.ly/gedstrategy