Dove 20 years of real beauty

renaissance chambara
10 min readMay 5, 2024

I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around beauty standards.

When the 20th anniversary of the master brand campaign rolled around my LinkedIn was filled with posts about 20 years of the Real Beauty (or changing beauty as its currently articulated) positioning for the Dove brand. I took more of a slow read/write approach to my…

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renaissance chambara

Creative strategy, brand, integrated. 🌐 - LDN | HKG | PUS 🇮🇪🇪🇺 More at https://bit.ly/gedstrategy